Tom "Bald Dog" Varjan's PSF (Professional Service Firm) Barking Board

Welcome to my blog. Here we discuss all aspects of running a successful consulting firm. Mainly we’re searching for the answer to the ultimate consulting firm question: How can we deliver more value for higher fees using less of our time, money and effort? If you like this concept, then I invite you to start reading. You may find something valuable.

Tuesday, February 15, 2011

18 Ways of Acquiring Higher Paying Clients Part 2

Have you heard the story of Tantalos? According to Greek mythology, Tantalos, king of Sipylos, the son of Zeus and the father of Pelops and Niobe. One day he was admitted to the society of the gods, but he had divulged some divine secrets and stolen the gods' sacred food.

Maybe he wanted donate the food to the Food Bank, but Zeus and the other gods got really pissed off with Tantalos.

Tantalos tried to smooth the gods' anger by murdering one of his sons, Pelops and serving his body as food to the gods to test their omniscience.

Then the gods got even more pissed off with the poor bugger.

As a punishment, the gods condemned him to hanging from one of the larger branches of a fruit tree over a pool of water. When he bent down to drink, the water would recede. And when he reached up for a fruit, the wind would blow it from his reach.

To make Tantalos's situation more precarious, there was a huge stone hanging over his head threatening to fall on him at any time and end his wicked life.

Sadly, many consulting firms are in similar situations.

They don't make conscious efforts to upgrade their clients, and often end up flooding their shops with low-end, sludge-dwellers.

Sludge-dwellers are clients from the lowest end of the quality continuum. The sort of crap of the crop, as opposed to cream of the crop.

And although these firms have never pissed off any kind of gods and have never served the bodies of their children as godly dinners, due to low quality clients, they voluntarily hang themselves on some proverbial fruit tree with both water and fruit out of their reach.

So, today we continue our journey to discover how to prevent the nasty situation of getting stuck with gutter-grade clients, and if we follow some of these ideas, with some luck, we can eventually die in a more pleasant way than good ol' Tantalos.

If this sounds like a better idea than a poke in the eye with a sharp stick, then read on.

And this is what we discuss in this month's brain-fryingly exciting episode of Commando Consulting, entitled, 18 Ways of Acquiring Higher Paying Clients Part 2.